In a world obsessed with instant and excess, Attracta Courtney, the visionary behind the Attracta Beauty Awards, champions a radical shift for 2025: embrace slow and simple beauty. With over two decades as an international make-up artist, she’s seen the industry’s highs and lows— from backstage at fashion weeks to red carpets with supermodel icons like Karlie Kloss. Her belief?
The future is about reducing gimmicks and prioritising quality over quantity.
Attracta suggests that Slow Beauty—mindful, sustainable, and effective—isn’t just a trend but a necessity. “We’re drowning in complexity,” she’s noted, pointing to the endless product launches and convoluted routines that overwhelm consumers and the planet alike. In 2025, she sees simplicity as the antidote: fewer, multi-purpose products that deliver real results without the waste. Think a single, potent serum over a 10-step regimen, or a refillable balm that multitasks flawlessly.
For Attracta, this approach isn’t just practical—it’s personal. Her Awards, judged by elite experts who test entries for months, reflect her ethos: celebrate what works, not what’s loudest. As fast beauty’s moment fades, she’s betting on slow and simple to redefine luxury, proving that in 2025, less isn’t just more—it’s everything. #attractabeautyawards
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