
Meet the judges
If you believe your product or service ranks among the best in the industry, we invite you to submit your entry and present your creation to some of the UK's leading beauty experts. We guarantee an impartial evaluation of your submission, whether it originates from a rising talent or an established corporation. Our distinguished panel of judges is dedicated to discovering products that exemplify both effectiveness and innovation, regardless of whether they come from new startups or well-known brands. Each year, they uncover extraordinary new brands, many of which gain household recognition or secure prime shelf space in top department stores. Our Awards act as a platform for your products to attract consumer attention.
Entries are reviewed by prominent doctors, dermatologists, aestheticians, beauty professionals, and journalists within the beauty industry. These committed experts advocate for simplification, ageing well and slow beauty, using only the most effective products and treatments to help their clients and A-list celebrities of all ages look their best. The judging panel has been thoughtfully assembled based on each member's extensive expertise and practical experience. To maintain the integrity of the Awards, judges are prohibited from testing or scoring any product with which they have affiliations or contracts. Each judge recognises the profound impact a product can have when used effectively to enhance someone's beauty and confidence.
At every red-carpet event, you can be sure that at least one of these talented artists or experts will be present, working their creative magic behind the scenes. With their global influence and experience in leading fashion magazines, film, editorial work, and groundbreaking runway shows, each judge's artistry is iconic, and their clientele features some of the most recognisable names in the world, including Cate Blanchett, Nicole Kidman, Dua Lipa, Keira Knightley, Alexa Chung, Cara Delevingne, Victoria Beckham, Elle Fanning, Natalia Vodianova, Florence Pugh, Claire Foy, and Sabrina Dhowre Elba.
Our judges engage deeply with products and skincare on a daily basis, remaining unaffected by transient marketing trends and celebrity endorsements. Each submission will undergo a thorough evaluation by qualified judges over an extensive testing period of three months.
We acknowledge the recent surge in Awards, providing numerous opportunities for brands seeking recognition in this competitive beauty landscape. We take pride in our transparent communication and readily available support for any inquiries. Each brand will know the judges reviewing their entry, ensuring assessments are conducted by esteemed professionals. We encourage you to explore our testimonial page for insights from previous winners and to visit our updated ABA25 entry criteria page for the latest categories.
We wish all participating brands the best of luck this year!
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