ABA25 - entry Fee process
Winning an Attracta Beauty Award is a benchmark for excellence and the pinnacle of recognition.
The independence and calibre of the judges give the Awards unprecedented credibility. Our guiding principle is to "Award and curate only the Best and most Effective," aligning with our dedication to Slow Beauty—a true embodiment of achievable sustainability. Finalists will be listed on our webpages on June 4th and the Winners on July 4th.
Online logo usage is inclusive within the Stage 2 fee.
*Please note that by entering a brand or expert you are committed to participating in all stages of the payment process, if applicable, for The Attracta Beauty Awards 2025
Stage 1 Product Entry Fee
1 product: £120.00
2 Products: £180.00
3 products: £240.00
4 Products: £300.00
Product Entry
After the Stage 1 fee has been paid, details of where to send product will be sent immediately. By completing the Entry Form below, you acknowledge that the ABA team may contact you. Products are sent directly to the judges; who will test all the entries in their selected categories over a period of several weeks. If a judge is affiliated with a brand they are not permitted to judge on that product or brand if entered. *If your entry reaches the Finalist list on June 4th, brands have to complete the Stage 2 payment in order to proceed and receive the Merit logo.
Please note the Judge's decisions are final. No correspondence will be entered into.
Stage 2 Logo Usage Fee
£330.00/Brand
Will you be a Finalist, Highly Commended, Winner or one of the top 10 Haute-Beauty Winners?
Each merit stage offers a platform for visibility, enhancing the value for every brand worthy of recognition.
*The Finalist Logo is released only after the stage 2 payment fee has been processed on June 4th.
Unfortunately we are unable to notify entrants who have not reached the Merit stages.
THE REWARDS
1. Industry recognition:
Merit logos are released on July 4th to promote your recognition.
Winners receive a logo and uniquely designed Attracta Beauty Winners Certificate.
2. Media coverage:
Brands who reach the Finalists will be listed on our Finalist page on June 4th
Brands awarded Highly Commended will be featured on the webpage on July 4th
Winners will be featured in our online ABA-25 Magazine and listed on the Winners webpage.
The Haute-Beauty Winners will be featured in our media press, ABA Magazine, to include coverage from
The Attracta Haute-Beauty Ceremony on July 4th.
3. Outstanding Beauty Brand recognition:
Brands who enter 3 or more products will be considered for this Award as detailed on the entry criteria page.
Two winners will be chosen to be interviewed on our IGTV live to share their brand story, post July 4th.
4. The Attracta Haute-Beauty Presentation Ceremony:
If your product, treatment or expertise is one of the top 10 highest scoring and stand out winners, from all the winners,
you will be notified directly and requested to attend a special presentation Awards Ceremony in London. This information is embargoed until July 4th. As a requirement of entry, if you get notified that your brand is in this top 10 list, you must attend or have a representative present for this special presentation should you be required to accept a framed Award Certificate.
Only the top 10 highest scoring winners are awarded the Gold themed Attracta Haute-Beauty Winners logo.
Visit our Testimonial page to view what previous Winners had to say.
ABA25 - DIARY DATES
Finalists Announcement - June 4th
Entrants who reach this stage will be notified and receive our Finalist logo, after the stage 2 fee has been paid.
The Finalist logo can be used on websites, social media, marketing releases and online to promote your brands success. Products will be listed on our Finalist webpage and linked to our social media platforms.
Unfortunately we are unable to notify brands who do not progress beyond this stage.
Highly Commended & Winners Online Announcements - July 4th
Highly Commended brands will be notified and receive our new ABA25 logo which has the same usage rights as Finalists.
Products will be displayed on the Highly Commended webpage.
Winners will be notified and receive our ABA25 Winner's logo and their Winner's Certificate will be posted directly.
Winning entries will be displayed on the Winners webpage and linked to our social media.
Winning brands will be featured in our new digital ABA-25 Magazine.
The 10 Attracta Haute-Beauty Winners will be featured in our digital media coverage.
*We do not have any final say on this feature*
Winner logos can be used to promote your product online, TV, social media, editorial, window and counter displays.
LOGO USAGE
Brands may use our online ABA logo nationally and internationally in perpetuity, for the life of the product, provided the formula does not change. Brands cannot under any circumstances print seals using our logo artwork. Instant disqualification will applies if this occurs. *If requested, printed seals can be ordered from our printers via us, costs will apply for this additional service.*
THE ATTRACTA HAUTE-BEAUTY CEREMONY
*CEREMONY ATTENDANCE FEE for ABA25*
On July 4th, we host an exclusive Awards Ceremony to honour the top 10 highest-scoring and standout winners. This special occasion is designed to recognise and celebrate the impressive accomplishments of the 10 exceptional winners who excelled during the judging process. Attendees will have the opportunity to connect with judges and award partners. Please note that if your brand is among the top 10 winners, your presence at this prestigious event is mandatory, where a framed Haute-Beauty Award Certificate will be presented. This year, the Haute-Beauty Ceremony, will include an attendance fee. Our Awards are free from financial sponsorship, and given the increasing competition from heavily sponsored accolades, this decision helps us maintain operational efficiency.
This fee only applies if you are notified to attend. Guests are welcome for an additional fee.
ABA25 - 3 Stage Process
*ABA25 - Stage 1 - Entry Fee
1 product: £120.00
2 products: £180.00
3 products: £240.00
4 Products: £300.00
CATEGORIES
Skincare | Makeup & Nails | Hand & Body | SPF & Self Tan | Innovative Beauty Tech
Health & Wellbeing | Beauty Experts | Fragrance | Haircare | Male Self-Care
Skincare judged under the umbrella-terms
Affordable | Luxury | Natural | Cosmeceutical
*ABA25 - Stage 2 Fee - Logo Usage
£330.00
The Stage 2 fee only applies if your brand is selected and reaches the Finalists list.
This fee includes logo usage for up to four products. For any brand with five or more recognised products, an additional charge of £100.00 will be incurred. Payment is required on June 4th and will be processed immediately. (no VAT is charged on our fees)
*ABA25 - Stage 3 Fee - Haute-Beauty Ceremony Attendance
Haute-Beauty Winner £175.00
Guest Attendee £195.00
The Stage 3 fee only applies if your brand is one of the Top 10 Haute-Beauty Winners and you get notification to attend the presentation ceremony on July 4th.
Attendance is mandatory to accept the framed Haute-Beauty Award Certificate
Glossary
Finalist - a product that reaches the second stages of a competition.
Highly Commended - a product that is deserving of reward and commendation
Winner - a product that reached the highest scores
Haute-Beauty Winner - One of the top 10 highest scoring winners of the competition
Direct Payment only
After receiving your Entry Form, we will send you an email confirming receipt.
We will request a business address to send you our invoice for your entry.
Payment has to be completed before any addresses or logos are released.
*Each entry must include product name, price and category on the entry form*
When sending your products, we request they are sent via signed postage to ensure safe delivery to each judge. Products need to be sent to 4 or 5 judges depending on the category.
*If Seals or Point of Sale materials are ordered after the competition this will incur a fee*
Email for details of our once off commercial usage fee for printed seals and printing costs.