ABA25 - Entry Criteria
We're back, better than ever and more committed to award only the best entries of 2025.
The Attracta Beauty Awards are rich in professional expertise and beauty wisdom, always keen to educate and promote the concept of Slow Beauty and ageing well. Products are only awarded that are highly effective and designed to show respect for the planet and people of all ages. The Awards are independent and not sponsored by any beauty brands. If you believe your product stands among the finest in the industry, we wholeheartedly invite you to submit your entry and unveil your creation to some of the UK's foremost beauty experts. We assure you of a fair assessment of your submission, whether it springs from a rising star or a corporate titan.
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The ABA25 entry criteria is a staged payment process, to ensure new or small brands get an opportunity to enter and have their products or service judged by some of the best industry professionals in the UK today. Logos are awarded to the Finalists, Highly Commended, Winners and Haute-Beauty Winners; and are available to use to promote your win for marketing purposes.
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Entering the Awards as an expert or with your products gives you the opportunity to maximise visibility of your brand, stand out from the competition and get your products judged by a team of leading professional industry Experts, Doctors, Make-Up, Nail and Hair Artists.
In conclusion, if you desire your products assessed by practitioners with over 100 years of combined experience, now is the moment to enter. Let your creation, whether a novel innovation or a cherished classic, shine under the gaze of some of the UK's leading experts, who collaborate with renowned figures in Hollywood, practice in Harley Street, and evaluate products daily, so you don’t have to!
If your product becomes a winner, it's truly the best and received the highest score from the judges.
Calendar dates
Entries open
jan
8th
Entry Closure Date
April
4th
Winners Announcement
July
4th
How to Enter
1
Only send full sized products to test.
The categories are divided up between the judges as per their expertise.
2
A brand may enter products into any of the detailed categories listed below.
3
Closure date for Brands and Experts to enter is April 4th
4
Payment fee & process on Entry Form page
Enter 1, 2, 3 or more products
Enter as an Expert
Enter a Treatment or Spa
5
Finalists Online Announcement: June 4th
Winners Online Announcement: July 4th
Haute-Beauty Presentation Ceremony: July 4th
6
All products entered must comply with cosmetic laws and be compliant with relevant UK legislation and UK and EU cosmetic regulations.
7
Clearly label each entry; include product name, price and category to be judged under, on the entry form
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Click on the Entry Form button to start your entry and view the entry payment process in full
Ten Category Listings
Skincare
judged under umbrella-terms
Affordable | Luxury | Natural | Cosmeceutical
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Best Superstar Cleanser
Best Cleansing Balm or Oil
Best Cleansing Soap Bar
Best Micellar Water
Best Eye Makeup Remover
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Best Facial Toner/Mist/Essence
Best Face Peel - Exfoliation
Best Hydrating Face Mask
Best Treatment Face Mask
Best Biodegradable Treatment Sheet Mask
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Best Hero Serum
Best Antioxidant Protection Serum
Best Hydrating Serum
Best Peptide/Ceramide Serum
Best Pigmentation Product
Best Barrier Repair Product
Best Microbiome Product for Skin Health
*Best Retinol Serum
*There will be limits on entries into this category
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Best Hero Moisturiser
Best Facial Oil
Best Night Moisturiser/Oil
Best Eye Cream/Mask
Best Neck & Décolletage Cream
Best Lip Scrub/Balm/Oil
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Best Multi-Tasking Skincare Hero
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Standout Skincare Brand for 2025
*3 products have to be entered for this consideration
Makeup & Nails
Best Foundation for Skin Radiance
Best Concealer for lasting Cover-Ups
Best Face Powder for Concealing Shine
Best Dewy Setting Mist for an Expensive Glow
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Best Luminizer for Skin Radiance
Best Bronzer for a Vibrant Glow
Best Blusher for a Healthy Flush
Best Eyebrow Product for Beautiful Eyebrows
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Best Eye-pencil/Liner for Dramatic Eyes
Best Eyeshadow Palette for Mesmerising Eyes
Best Mascara for Long & Luscious Eyelashes
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Best Lip-Liner/Crayon
Best Moisturising Lipstick
Best Lip-gloss for a Luxurious Sheen
Best Red-Carpet Glamour Lipstick
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Best Makeup Brushes
Best Makeup Brush Cleanser
Best Tweezers
Best Eyelash Curler
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Best Nail Polish
Best Press-On Nails
Best Manicure Oil
Best Nail Polish Remover
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Standout Beauty Brand of 2025
*3 products have to be entered for this consideration
Hands & Body
Best Hand Wash
Best Hand & Nail Cream
Best Pedicure Oil
Best Foot & Nail Cream
Best Multi-Tasking Body Product
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Best Body Wash
Best Body Exfoliator
Best Hair Remover
Best Body Oil
Best Body Moisturiser
SPF & SELF TAN
Best SPF - Face | Body​
Best Tinted Sunscreen
Best SPF - Lips
Best Self Tan - Face | Body
Best Tanning Drops
Fragrance
Best Floral Fragrance
Best Musk Fragrance
Best Body Mist
Best Perfume Oil
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Best Home Fragrance
Best Aromatherapy Product
Best Fresh Diffuser
Best Home Candle
Health & Wellbeing
Best Facial Treatment
Best Advanced Facial Treatment
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Best Body Massage Treatment
Best Advanced Body Treatment
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Best Wellness Spa
Best Advanced Wellness Spa
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Best Gut-Health Supplement
Best Wellness Supplement
Best Collagen Supplement
Best Microbiome Supplemnent
Beauty Experts
Best Facial Massage Expert
Best Advanced Skin Expert
Best Body Massage Expert
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No injectable or laser treatments are accepted
*Experts & Treatments - Central London based
2 judges will attend
Email for details to confirm availability for these categories
Hair Care
Best Shampoo Superstar
Best Shampoo for Textured & Curly Hair
Best Conditioner Superstar
Best Conditioner for Textured & Curly Hair
Best Leave In Conditioner
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Best Super Solutions & Styling Star
Best Hair Health Hero
Best Frizz Smoother
Best Curl & Wave Enhancer
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Best Hairspray Wonder
Best Dry Shampoo
Best Hair Styling Gadget
Best Hair Tool Champion
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Standout Haircare Brand of 2025
*3 products have to be entered for this consideration
Male Self-Care
Best Superstar Cleanser
Best Hero Moisturiser
Best Suncare Protection
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Best Shaving Product
Best After-Shave Product
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Best Body Wash Hero
Best Body Hydration Hero
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Standout Male Beauty Brand of 2025
*3 products have to be entered for this consideration
Category Details
​We use umbrella-terms for some categories, only for ease of assigning products.
All cosmetic products on the Uk and EU market are regulated and must comply to the cosmetic product regulations.
International brands who enter must comply with the relevant cosmetic product regulations for that country.
Products must be available to purchase in the UK or via online.
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Natural or Cosmeceutical are not regulated terms under the UK or EU Cosmetic Product Regulation.
Brands who enter from outside this market must ensure their product aligns with approved cosmetics regulation.
Skincare backed by science is essential. The judges will be looking to award only the best and most effective products.
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Descriptive Umbrella-Terms
Affordable: under £50.00
Luxury: over £50.00
Cosmeceutical: Skincare expert brand
*Products tested on animals will NOT be accepted
The Attacta Beauty Awards reserves the right, at its absolute discretion, to reject any entry that it deems inappropriate and nullify any stage of recognition if Human Rights violations have occurred at any stage of a product's production or packaging.
We only accept multi-level marketing brands if they are registered with The Direct Selling Association UK.
send products to
The Attracta Beauty Judges.
Address details for the allocated judges will be provided to the PR or Brand after the Stage 1 Entry Fee has been paid.
Products are judged on effectiveness, eco-friendliness, packaging, usability, and innovation by experts experienced in skin health, wellbeing, hair, nails and makeup. Judges' decisions are final. Withdrawals are refundable within 28 days of entry payment. Entries withdrawn after April 4th, 2025, are non-refundable. Judging begins upon entry submission, with products tested by professional judges over weeks. Each product is judged by 4-5 judges, with 2 attending expert treatments for fair assessment.
The Winners are those that score the highest marks and feedback according to our criteria.​