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Attracta Beauty Awards

ABA25 - Entry Criteria

The Attracta Beauty Awards are rich in professional expertise and beauty wisdom, always keen to educate and promote the concept of Skin Health, Slow Beauty and Ageing Well. The Awards are independent and not sponsored by any beauty brands. If you believe your product stands among the finest in the industry, we invite you to submit your entry and unveil your creation to some of the UK's foremost beauty experts. We assure you of a fair assessment of your submission, whether it springs from a rising star or a corporate titan.

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The ABA25 entry criteria is a staged payment processto ensure new or small brands get an opportunity to enter and have their products or service judged by some of the best industry professionals in the UK today. Merit logos are awarded to the Finalists, Highly Commended, Winners and Haute-Beauty Winners; and are available to use to promote your win for marketing purposes.

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Entering the Awards as an expert or with your products gives you the opportunity to maximise visibility of your brand, stand out from the competition and get your products judged by a team of leading professional industry Experts, Doctors, Make-Up, Nail and Hair Artists. 

In conclusion, if you desire your products assessed by practitioners with over 100 years of combined experience, now is the moment to enter. Let your creation, whether a novel innovation or a cherished classic, shine under the gaze of some of the UK's leading experts, who collaborate with renowned figures in Hollywood, practice in Harley Street, and evaluate products daily, so you don’t have to!

If your product becomes a winner, it's truly the best and received the highest score from the judges.

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Scroll down to discover the 10 categories for 2025!

Skincare | Makeup & Nails | Hands & Body | SPF & Self Tan | Fragrance | Health & Wellbeing

| Beauty Experts | Innovative Beauty Tech | Haircare | Male Self-Care

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The GLASS Magazine is our digital media partner for ABA25 with an audience of over 1.3 million Instagram followers! 

Calendar dates

Entries open
jan 
8th

Entry Closure Date
April
 4th

Winners Announcement
July
4th

Beauty Industry Awards 2025

Ten Category Listings

1. Skincare

The inspirational Attracta Beauty Awards, the crème de la crème of Slow Beauty, are rolling out the red carpet for all you dazzling skincare beauty brands! Get ready to wow the judges with your products in these fabulous categories:

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Best Superstar Cleanser
Cleansing Balm or Oil, Liquid or Gel, Cleansing Soap Bar, Micellar Water, Eye Makeup Remover

Best Skin Prep 
Facial Toner | Mist | Essence

Best Hero Treatment
Face Peel - Exfoliation, Hydrating Face Mask, Treatment Face Mask, Biodegradable Treatment Sheet Mask

Best Hero Serum
Nourishing & Hydrating Serum for all Skin Types

Best Active Serum
Antioxidant Serum, Pigmentation Reduction

*Retinol Serum (Note: Entry limits apply here)

Best Barrier Repair
Barrier Repair Product, Microbiome Product for Skin Health

Best Regenerative Skin Health Serum

Peptide, Ceramide Serum

Best Hero Moisturiser
Day Moisturiser, Night Moisturiser

Best Hero Facial Oil
Day Oil, Night Oil

Best Eye Treatment
Eye Cream/Mask, Eyelash Serum for Healthy Lashes

Best Forgotten-Areas Treatment
Neck & Décolletage Cream, Lip Scrub/Balm/Oil
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Best Multi-Tasking Skincare Hero

For all Skin Types

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Best Skincare Brand
(Must enter 3 products for this category)

Get your entries ready and let the beauty judging begin! 

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Beauty Industry Awards 2025

2. Makeup & Nails

Get ready to dazzle the makeup judges with your best products in these glitzy categories:

Best for Complexion 

Foundation for that radiant glow

Concealer for necessary cover-ups

Face Powder to banish shine

Dewy Setting Mist for a luxe finish

Best for Cheeks

Luminiser to glow

Bronzer for a sun-kissed vibe

Blusher for that fresh-faced flush

Best for Eyes and Brows 

​​Eyebrow Product for brows that wow!

Eye Pencil/Liner for eye-popping drama

Eyeshadow Palette for hypnotic hues

Mascara for lashes that dazzle!

Best for Lips

Lip-Liner/Crayon to define those pouts

Moisturising Lipstick for kissable softness

Lip Gloss for that glossy glam

Red-Carpet Glamour Lipstick for show-stopping looks

Best for Beauty Essentials 

Makeup Brushes to create magic

Makeup Brush Cleanser to keep it fresh

Tweezers for those private moments

Eyelash Curler for a flirtatious flutter

Best for Nails 

Nail Polish for tips that shine

Press-On Nails for instant glam

Manicure Oil for the perfect pamper

Nail Polish Remover to keep it clean!

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And let's not forget the

Best Red-Carpet Beauty Brand 

with Skincare Benefits | Foundation Inclusivity |Multi-Use Marvels | Creative Innovations!

Just remember, three products are a must for this spotlight!

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Beauty Industry Awards 2025

3. Hands & Body

Best Hand, Foot & Nail Care

Hand Wash 

Hand & Nail Cream

Pedicure Oil

Foot & Nail Cream

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Best Multi-Tasking Body Product 

Body Wash

 Body Exfoliator

Body Oil
Body Moisturiser

4. SPF & SELF TAN

Best SPF - Face | Body​

Tinted Sunscreen

SPF - Lips

Best Tanning Product

Self Tan - Face | Body

Tanning Drops

5. Fragrance

Best Fragrance

Floral Fragrance

Musk Fragrance

Body Mist

Perfume Oil

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Best Home Fragrance 

Aromatherapy Product

Fresh Diffuser

Home Candle

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Beauty Industry Awards 2025

6. Health & Wellbeing

If you're passionate about Slow Beauty, Health-span & Regenerative Health, we can't wait to see your entries! 

Best Treatment | Spa

 Facial Treatment

Advanced Facial Treatment

Body Massage Treatment

Advanced Body Treatment

Wellness Spa

Advanced Wellness Spa

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Best Wellness Supplement

Gut-Health Supplement

Wellness Supplement

Collagen Supplement

Skin-Health Supplement

Nail-Health Supplement 

Hair-Health Supplement

 Microbiome Supplemnent

7. Beauty Experts

Best Stand-Out Professional Expert

Facial Massage Expert

Advanced Skin Expert

Body Massage Expert

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No injectable or laser treatments are accepted

*Experts & Treatments - Central London based

2 judges will attend

Email for details to confirm availability for these categories

8. Innovative Beauty Tech

Wow us with you're 

Best Skin Health and Tech in Beauty

High-tech Beauty Gadget

AI Technology device/app

LED Skin Device

Skin-tech Hero

Microbiome Test

Gadget or Home Blood Test for Health

Oral Health Tool

Facial Hair Removal Tool

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Beauty Industry Awards 2025

9. Hair Care

Get ready to shine and impress the Hair judges with your top-notch products across these fabulous categories:

Best for Hair Care

Shampoo Superstar

Shampoo for Textured & Curly Hair

Conditioner Superstar

Conditioner for Textured & Curly Hair

Leave In Conditioner

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Best Hair Hero

Super Solutions & Styling Star

Hair Colour Product

Hair Health Product

Frizz Smoother

Curl & Wave Enhancer

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Best Hair Innovation

Scalp Care Product

Hairspray Wonder

Dry Shampoo

Hair Styling Gadget 

Hair Tool or Brush Champion

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Best Haircare Brand

*3 products have to be entered for this consideration

Slow Beauty Awards

10. Male Self-Care

And finally, prepare to impress and captivate the editorial judges with your incredible products in these amazing categories:

Best for Male Beauty

Superstar Cleanser

Hero Moisturiser

Suncare Protection

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Shaving Product

After-Shave Product

Fragrance for Men

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Body Wash Hero

Body Hydration Hero

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Best Male Beauty Brand

*3 products have to be entered for this consideration 

Category Details

​We use umbrella-terms for skin categories, only for ease of assigning products. 

Natural | Cosmeceutical | Affordable | Luxury

All cosmetic products on the Uk and EU market are regulated and must comply to the cosmetic product regulations.

International brands who enter must comply with the relevant cosmetic product regulations for that country.

Products must be available to purchase in the UK or via online.

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Natural or Cosmeceutical are not regulated terms under the UK or EU Cosmetic Product Regulation.

Brands who enter from outside this market must ensure their product aligns with approved cosmetics regulation.

Skincare backed by science is essential. The judges will be looking to award only the best and most effective products.

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Descriptive Umbrella-Terms

Affordable: under £50.00

Luxury: over £50.00 

Cosmeceutical: Skincare expert brand

*Products tested on animals will NOT be accepted

 

The Attacta Beauty Awards reserves the right, at its absolute discretion, to reject any entry that it deems inappropriate and nullify any stage of recognition if Human Rights violations have occurred at any stage of a product's production or packaging.

We only accept multi-level marketing brands if they are registered with The Direct Selling Association UK.

send products to

The Attracta Beauty Judges. 

Address details for the allocated judges will be provided to the PR or Brand after the Stage 1 Entry Fee has been paid.

Products are judged on effectiveness, eco-friendliness, packaging, usability, and innovation by experts experienced in skin health, wellbeing, hair, nails and makeup. Judges' decisions are final. Withdrawals are refundable within 28 days of entry payment. Entries withdrawn after April 4th, 2025, are non-refundable. Judging begins upon entry submission, with products tested by professional judges over weeks. Each product is judged by 4-5 judges, with 2 attending expert treatments for fair assessment. 

The Winners are those that score the highest marks and feedback according to our criteria.​

#AttractaBeautyAwards

© All Rights Reserved The Attracta Beauty Awards 2025

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