ABA25 - Entry Criteria
The Attracta Beauty Awards are rich in professional expertise and beauty wisdom, always keen to educate and promote the concept of Skin Health, Slow Beauty and Ageing Well. The Awards are independent and not sponsored by any beauty brands. If you believe your product stands among the finest in the industry, we invite you to submit your entry and unveil your creation to some of the UK's foremost beauty experts. We assure you of a fair assessment of your submission, whether it springs from a rising star or a corporate titan.
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The ABA25 entry criteria is a staged payment process, to ensure new or small brands get an opportunity to enter and have their products or service judged by some of the best industry professionals in the UK today. Merit logos are awarded to the Finalists, Highly Commended, Winners and Haute-Beauty Winners; and are available to use to promote your win for marketing purposes.
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Entering the Awards as an expert or with your products gives you the opportunity to maximise visibility of your brand, stand out from the competition and get your products judged by a team of leading professional industry Experts, Doctors, Make-Up, Nail and Hair Artists.
In conclusion, if you desire your products assessed by practitioners with over 100 years of combined experience, now is the moment to enter. Let your creation, whether a novel innovation or a cherished classic, shine under the gaze of some of the UK's leading experts, who collaborate with renowned figures in Hollywood, practice in Harley Street, and evaluate products daily, so you don’t have to!
If your product becomes a winner, it's truly the best and received the highest score from the judges.
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Scroll down to discover the 10 categories for 2025!
Skincare | Makeup & Nails | Hands & Body | SPF & Self Tan | Fragrance | Health & Wellbeing
| Beauty Experts | Innovative Beauty Tech | Haircare | Male Self-Care
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The GLASS Magazine is our digital media partner for ABA25 with an audience of over 1.3 million Instagram followers!
Calendar dates
Entries open
jan
8th
Entry Closure Date
Extended to April 11th
April
4th
Winners Announcement
July
4th
Ten Category Listings
1. Skincare
The inspirational Attracta Beauty Awards, the crème de la crème of Slow Beauty, are rolling out the red carpet for all you dazzling skincare beauty brands! Get ready to wow the judges with your products in these fabulous categories:
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Best Superstar Cleanser
Cleansing Balm or Oil, Liquid or Gel, Cleansing Soap Bar, Micellar Water, Eye Makeup Remover
Best Skin Prep
Facial Toner | Mist | Essence
Best Hero Treatment
Face Peel - Exfoliation, Hydrating Face Mask, Treatment Face Mask, Biodegradable Treatment Sheet Mask
Best Hero Serum
Nourishing & Hydrating Serum for all Skin Types
Best Active Serum
Antioxidant Serum, Pigmentation Reduction
*Retinol Serum (Note: Entry limits apply here)
Best Barrier Repair
Barrier Repair Product, Microbiome Product for Skin Health
Best Regenerative Skin Health Serum
Peptide, Ceramide Serum
Best Hero Moisturiser
Day Moisturiser, Night Moisturiser
Best Hero Facial Oil
Day Oil, Night Oil
Best Eye Treatment
Eye Cream/Mask, Eyelash Serum for Healthy Lashes
Best Forgotten-Areas Treatment
Neck & Décolletage Cream, Lip Scrub/Balm/Oil​
Best Multi-Tasking Skincare Hero
For all Skin Types
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Best Skincare Brand
(Must enter 3 products for this category)
Get your entries ready and let the beauty judging begin!
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2. Makeup & Nails
Get ready to dazzle the makeup judges with your best products in these glitzy categories:
Best for Complexion
Foundation for that radiant glow
Concealer for necessary cover-ups
Face Powder to banish shine
Dewy Setting Mist for a luxe finish
Best for Cheeks
Luminiser to glow
Bronzer for a sun-kissed vibe
Blusher for that fresh-faced flush
Best for Eyes and Brows
​​Eyebrow Product for brows that wow!
Eye Pencil/Liner for eye-popping drama
Eyeshadow Palette for hypnotic hues
Mascara for lashes that dazzle!
Best for Lips
Lip-Liner/Crayon to define those pouts
Moisturising Lipstick for kissable softness
Lip Gloss for that glossy glam
Red-Carpet Glamour Lipstick for show-stopping looks
Best for Beauty Essentials
Makeup Brushes to create magic
Makeup Brush Cleanser to keep it fresh
Tweezers for those private moments
Eyelash Curler for a flirtatious flutter
Best for Nails
Nail Polish for tips that shine
Press-On Nails for instant glam
Manicure Oil for the perfect pamper
Nail Polish Remover to keep it clean!
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And let's not forget the
Best Red-Carpet Beauty Brand
with Skincare Benefits | Foundation Inclusivity |Multi-Use Marvels | Creative Innovations!
Just remember, three products are a must for this spotlight!
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3. Hands & Body
Best Hand, Foot & Nail Care
Hand Wash
Hand & Nail Cream
Pedicure Oil
Foot & Nail Cream
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Best Multi-Tasking Body Product
Body Wash
Body Exfoliator
Body Oil
Body Moisturiser
4. SPF & SELF TAN
Best SPF - Face | Body​
Tinted Sunscreen
SPF - Lips
Best Tanning Product
Self Tan - Face | Body
Tanning Drops
5. Fragrance
Best Fragrance
Floral Fragrance
Musk Fragrance
Body Mist
Perfume Oil
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Best Home Fragrance
Aromatherapy Product
Fresh Diffuser
Home Candle
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6. Health & Wellbeing
If you're passionate about Slow Beauty, Health-span & Regenerative Health, we can't wait to see your entries!
Best Treatment | Spa
Facial Treatment
Advanced Facial Treatment
Body Massage Treatment
Advanced Body Treatment
Wellness Spa
Advanced Wellness Spa
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Best Wellness Supplement
Gut-Health Supplement
Wellness Supplement
Collagen Supplement
Skin-Health Supplement
Nail-Health Supplement
Hair-Health Supplement
Microbiome Supplemnent
7. Beauty Experts
Best Stand-Out Professional Expert
Facial Massage Expert
Advanced Skin Expert
Body Massage Expert
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No injectable or laser treatments are accepted
*Experts & Treatments - Central London based
2 judges will attend
Email for details to confirm availability for these categories
9. Hair Care
Get ready to shine and impress the Hair judges with your top-notch products across these fabulous categories:
Best for Hair Care
Shampoo Superstar
Shampoo for Textured & Curly Hair
Conditioner Superstar
Conditioner for Textured & Curly Hair
Leave In Conditioner
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Best Hair Hero
Super Solutions & Styling Star
Hair Colour Product
Hair Health Product
Frizz Smoother
Curl & Wave Enhancer
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Best Hair Innovation
Scalp Care Product
Hairspray Wonder
Dry Shampoo
Hair Styling Gadget
Hair Tool or Brush Champion
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Best Haircare Brand
*3 products have to be entered for this consideration
10. Male Self-Care
And finally, prepare to impress and captivate the editorial judges with your incredible products in these amazing categories:
Best for Male Beauty
Superstar Cleanser
Hero Moisturiser
Suncare Protection
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Shaving Product
After-Shave Product
Fragrance for Men
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Body Wash Hero
Body Hydration Hero
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Best Male Beauty Brand
*3 products have to be entered for this consideration
Category Details
​We use umbrella-terms for skin categories, only for ease of assigning products.
Natural | Cosmeceutical | Affordable | Luxury
All cosmetic products on the Uk and EU market are regulated and must comply to the cosmetic product regulations.
International brands who enter must comply with the relevant cosmetic product regulations for that country.
Products must be available to purchase in the UK or via online.
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Natural or Cosmeceutical are not regulated terms under the UK or EU Cosmetic Product Regulation.
Brands who enter from outside this market must ensure their product aligns with approved cosmetics regulation.
Skincare backed by science is essential. The judges will be looking to award only the best and most effective products.
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Descriptive Umbrella-Terms
Affordable: under £50.00
Luxury: over £50.00
Cosmeceutical: Skincare expert brand
*Products tested on animals will NOT be accepted
The Attacta Beauty Awards reserves the right, at its absolute discretion, to reject any entry that it deems inappropriate and nullify any stage of recognition if Human Rights violations have occurred at any stage of a product's production or packaging.
We only accept multi-level marketing brands if they are registered with The Direct Selling Association UK.
send products to
The Attracta Beauty Judges.
Address details for the allocated judges will be provided to the PR or Brand after the Stage 1 Entry Fee has been paid.
Products are judged on effectiveness, eco-friendliness, packaging, usability, and innovation by experts experienced in skin health, wellbeing, hair, nails and makeup. Judges' decisions are final. Withdrawals are refundable within 28 days of entry payment. Entries withdrawn after April 4th, 2025, are non-refundable. Judging begins upon entry submission, with products tested by professional judges over weeks. Each product is judged by 4-5 judges, with 2 attending expert treatments for fair assessment.
The Winners are those that score the highest marks and feedback according to our criteria.​