The Attracta Beauty Awards represent the pinnacle of recognition within the captivating world of beauty and wellness.
We celebrate the Art, Heart, and Soul of Beauty, guided by a mission that emphasises simplicity and quality over complexity.
If you are in pursuit of a deeper and more authentic understanding of beauty, you have arrived at the right destination. We believe that true beauty flourishes through meaningful connections, whether with ourselves, our communities, or the planet. By collaborating with leading experts worldwide, we aim to educate and inspire, curating exceptional products and tools evaluated by top UK industry professionals to support your journey toward both inner and outer radiance. We invite brands to participate in our Awards if they are committed to a mindful approach to beauty that uplifts and transforms.
Our awards embody the essence of Slow Beauty, underscoring the importance of simplification in enhancing overall well-being. Established in 2015 by a distinguished Editorial Make-Up Artist with decades of experience in health and beauty, these transformative awards symbolise an independent movement rooted in the philosophy of Slow Beauty, encapsulated by the mantra "Less but Better."
In addition to annually recognising outstanding entries, these awards seek to strengthen the connection between individuals and brands. This initiative fosters a deeper understanding of contemporary consumer preferences, ultimately enhancing product selection, development, and the creative processes involved. Founded a decade ago by the visionary Attracta Courtney, these awards are rapidly becoming recognised as the premier accolades in the UK and beyond. The judging process involves a comprehensive evaluation conducted by a panel of esteemed leading industry experts over several months. The Attracta Beauty Awards go beyond mere accolades, fostering a deeper trust and enriching the beauty journey between brands and customers.
The Awards reopen for brands and experts to enter in January 2026!
2025
Celebrating excellence in beauty and wellness, the Awards honour both emerging and established brands, as well as professionals.
The assessment process is designed to recognise innovation and acknowledge products, professionals, spas, and services that enhance the lives of their customers. Each July, the winners are announced online, with the top ten highest-scoring recipients receiving coveted invitations to our highly anticipated Haute-Beauty presentation ceremony. Attracta passionately believes in the transformative power of beauty, asserting the necessity of recognising and celebrating the creativity, skill, and dedication that underpin every winning product and service. Whether you're a seasoned expert, an emerging or established beauty brand, or a beauty enthusiast seeking inspiration, our Awards serve as a gateway to discover the latest and most exciting innovations in the beauty and wellness sector.
Be sure to subscribe to our newsletter at the bottom of this page for all our updates.
The ABA25 Awards are now closed – Winners were announced on July 4th, 2025.
Our annual Awards re-open January 2026
The GLASS Magazine is media partner for ABA25, with over 1.3 million Instagram followers
As seen in
2024
Slow and Timeless beauty
In the dynamic realm of beauty, where trends shift as swiftly as the seasons, we encourage you to embrace a Slow Beauty voyage.
This journey delves into the fundamental principles of simplicity, quality, creativity, and ethical responsibility throughout every stage of a product's life cycle and that each product is designed for longevity and peak effectiveness.
Slow Beauty encourages a more intentional practice and acts as a countermeasure against the pitfalls of Fast Beauty and fleeting trends.
For us, beauty extends beyond mere products; it serves as a form of communication through hues, sensations, and tactile encounters. It acts as a creative canvas that surpasses cultural, age, and geographical divides, honouring uniqueness and personal expression. Our aim is to spark your adoration for beauty by providing inspiration, knowledge, and cultivating your enthusiasm.
2023
The Attracta Beauty Awards acknowledge outstanding achievements in the beauty sector. Our awards celebrate skilled professionals, innovative beauty products, and services that showcase intelligence, artistry, and creativity. With over a decade of honouring professional beauty, we are proud to acknowledge the industry's dedication and effort. Our goal is to inspire beauty professionals and brands to achieve their utmost potential and offer them the acknowledgment necessary for success.
"If you have a passion for beauty, value nature, and respect individuals of all ages, our awards will captivate you."
2022
The Awards were born from Attracta's desire to not only share professional expertise in makeup, skincare, and wellness but also to introduce visionary ideas that would enhance the concept of slow, respectful and sustainable beauty. Passionate about discovering high-quality products and engaging with knowledgeable health and wellness experts, Attracta created her own eponymous awards to authentically recognise exceptional effective products and beauty services.
Testimonials
Dr. MARCO LENS
I am thrilled that Zelens is a winner of the Attracta Beauty Awards. The awards are a movement born out of desire and an embodiment of truth from one of the world's leading make-up artists and beauty experts.
Zelens Skincare
THERAPÏ HONEY SKINCARE
These awards hold a special place in our hearts it means the world to us to have been recognised in them - judged by a panel of independent editors, skin experts and red-carpet hair and make-up artists, they are a real and honest celebration of exceptional products and pioneering beauty expertise. It's a real honour to win the award.
CAROLINE SIMPSON
The GLASS magazine is delighted to support the Attracta Beauty awards which we consider to be the best of its kind as they are independent and all the judges are leaders in their fields.
Global Editor in Chief
GLASS and GLASS Man Magazine
We passionately believe that less is better, and we proudly award only the most effective and high-quality products!
Every year, Attracta brings together a fabulous panel of distinguished Make-Up, Hair, and Nail Artists, alongside influential industry and Medical Experts, to judge the finest in beauty. Their mission? To uncover and honour only the best effective products!
During our annual ceremony, respected industry professionals share their insights on the latest beauty and well-being trends.
These Awards are truly unique, as they highlight exceptional products, services, and professionals through an independent lens, backed by years of expertise and knowledge.
With Slow Beauty at the heart of our Awards, Attracta showcases the transformative power of beauty when rooted in creativity, love and integrity. The prestigious presentation ceremony of The Top 10 Haute-Beauty Winners is an experience that is not only fashionable and beautiful but also enriching! Past winners have elevated their brand profiles and discovered exciting opportunities for international expansion. Brands can enter the Awards annually from January to April, with the chance to their products assessed by some of the UK’s top editorial professionals. Finalists are announced in June, with Highly Commended and Winners revealed in July. Each stage of merit is recognised with bespoke logos. Don’t miss out—subscribe here for our Newsletter!
We are a Member of the British Beauty Council
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Previous Brand Winners
